*For those of us who have taken marketing coursework, we know that one of the most important aspects of any marketing plan is to identify your target market. If you aim at the wrong target, you will surely fail to achieve your goal. In my career, I have sold, excuse me marketed, over a million dollars’ worth of merchandise, to various target markets. One of my hard-learned fundamental precepts of marketing is that you should never try to market something that you wouldn’t purchase yourself. I have done marketing research as well, and it was so good that students in the next class copied my research design, almost to the letter. You will always know the value of your work by who copies it, steals it, or clams that it is their own. While I wasn’t necessarily offended by their behavior, I resented that the professor approved and encouraged it. He probably didn’t even use my name when describing the design.
When recruiting potential employees, you are essentially selling the company to a postulant. But if no one was aware that a company or organization was looking for employees, the number of candidates would be limited. Selling is marketing, and marketing is selling.
My favorite marketing joke is:
Do you know what they call a salesman who can’t sell anything?
The director of marketing.”