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Age Discrimination - Employees at work

Documenting and Detailing the Discrimination Against the Decrepit

*For those of us who have taken marketing coursework, we know that one of the most important aspects of any marketing plan is to identify your target market. If you aim at the wrong target, you will surely fail to achieve your goal. In my career, I have sold, excuse me marketed, over a million dollars’ worth of merchandise, to various target markets. One of my hard-learned fundamental precepts of marketing is that you should never try to market something that you wouldn’t purchase yourself.  I have done marketing research as well, and it was so good that students in the next class copied my research design, almost to the letter. You will always know the value of your work by who copies it, steals it, or clams that it is their own. While I wasn’t necessarily offended by their behavior, I resented that the professor approved and encouraged it. He probably didn’t even use my name when describing the design.

When recruiting potential employees, you are essentially selling the company to a postulant. But if no one was aware that a company or organization was looking for employees, the number of candidates would be limited. Selling is marketing, and marketing is selling.

My favorite marketing joke is:

Do you know what they call a salesman who can’t sell anything?

The director of marketing.”

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Waitress

Some Will Go To College – All Will Go Through Life: Part Two- What About Jane?

The Life Slant/Uncategorized by

*On an autumn day in September of 1962, President John Kennedy challenged a nation to do the impossible and send a man to the moon in just seven short years. Perhaps the thing he his best remembered for other than his unfortunate death, we take his declaration for granted.

What is interesting is that at a time before digital calculators and watches, before microwave ovens and before TV shows were regularly broadcast in color, the audience at Rice University did not greet his proclamation that “We choose to go to the moon” with incredulousness, or appear to wonder how such a monumental goal might be achieved, but instead greeted it with eager applause and giddy enthusiasm.
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