The climate generation (Gen Zs, or under 26s) comprises almost a third of the world’s population. These intrepid kind humans are fighting the climate crisis by ‘taking the rose by the thorn’ and eating plant-based diets to save Mother Earth. Happy dance!
The purchasing power of the Gen Zs is formidable. It exceeds $3 trillion. Recently, the UK’s BOL Foods became an entirely plant-based company with planet-friendly food for the burgeoning Gen Zs vegans. Additionally, that company is now saving 200 metric tons of CO2 and 1.8 million gallons of water annually.Keep Reading